Why
Positioning4Change
Restart marketing as your core strategic driver.
Successful marketing happens, when you sell a clear-cut idea, and not only a product. Losing that clarity reduces marketing to sales support, and takes its strategic relevance. We believe in reclaiming that wasted energy and giving it back to your business. By showing you, where you stand, we are positioning you for change.
That’s what happens when you start thinking about what you are doing: our experience in helping clients with their marketing has shown us one disturbing thing. Marketing isn’t what it is supposed to be – and could be. Because it’s already in the word – marketing should mean leading your business with a view to the market and your customers. It is much more than branding in the classical sense; taking care your logo, your claim and your CI are consistent. It also means your goals and actions are consistent with who you are, and what you are for your customers. Helping you achieve that balance is what we’re there 4.
What
Prepare4Tomorrow
The decision to change changes everything.
The good news first: a change mindset can help businesses outperform the competition and take on new challenges. The slightly less welcome news is: it takes hard work, and starts with the decision to really mean change. That is where we come in. If you really want to change, we’ll stay at your side until you reap the rewards.
The complex interplay between self-image, aspirations and the context in which you are operating defines what you need to be successful. Getting these things right isn’t easy, but it is doable. With the right toolset for positioning, organizational development and marketing, we cover all aspects without the need for multiple consultant firms. And we accompany your transformational process, helping you analyze your change need, market position and to develop and implement your marketing-centric business strategy. It is one thing to align self-image, aspirations and market context in theory. But it is another to actually pursue change until you can own your 360 degree brand experience.
How
Room4Improvement
Defining the change impulse guarantees clarity.
If you are reading this, you obviously have been thinking about change in your business. That is good. Because our journey begins with defining and refining your original impulse for change. This will help you to stay on course, take all stakeholders along, and to stay focused on your strategy even when sometimes tactical considerations take over. Talk to us, we’ll show you what your options are.
There is a reason why we only work with companies and organizations who really want to change. Who want to avoid quick fixes and partial solutions. Who know exactly why they need to change – we call this central aspect the Change Impulse. It defines what you are addressing with your transformation. It is what you need to change – and not just what you want change.
What we start with is a deep analysis of who and what you are, what your challenges are, and what are your perceived – and real strengths. You could be surprised at the hidden resources you are not using today.
Next comes what the market needs from you, because your business needs to be the answer to a need. The best and possibly only answer. Our GAP Analysis will provide you with a strategic view on that challenge.
Who
Experts4Transformation
Your partners for change – inside out and outside in.
When we talk about “we”, that means real people. People who have worked in this line of business long enough to know what counts. Who know that thinking outside the box is better, when you have experienced all kinds of boxes from the inside and the outside.
References
Work4clients
Don’t take our word for what we do.
The unique challenge of each client shapes how the project goes. The way we work always adapts to context and challenge. And who knows, maybe in future you will find yourself transformed (and your name on this page).
